Chapter 8: PRODUCT PACKAGING

 PACKAGING MATERIALS AND WASTE 

Over time, manufacturers has been looking for a more convenient way to deliver goods to consumers in safe condition. Packaging cannot be separated or treated in isolation in the production process. 

The importance of packaging cannot be over emphasized. The attractive nature of the packaging draws customers attention and even goes to the extent of making the buy the product. Packaging gives some the product shapes and forms. It guarantees safety and makes the product handy to me moved about.

Uses of packaging determine the kind of forms it comes in and in what material it's made. Packaging appears in different forms like the card boxes, tin cans, plastic bottles, paper bags, glass containers, foils , jute bags, crates etc. Materials used in making these packages include woods, metal, plastic and glass. 

Some of these materials are environmentally friendly and recyclable while others remain very difficult to be disposed as waste causing menace to the environment.

As consumers become more conscious of the effects their choices have on the environment, there is a growing demand for sustainable packaging solutions. Studies have shown that consumers are willing to pay more for products that are packaged in an environmentally-friendly way. Recyclable packaging, resonates with consumers who want to minimize their ecological footprint. Brands prioritizing eco-friendly packaging can attract environmentally-conscious consumers and position themselves as responsible and appeal to consumers who prioritise sustainable practices.

Brands can incorporate sustainability by going for biodegradable or compostable packaging materials. These materials break down naturally over time, reducing the environmental footprint. Furthermore, brands can explore the use of  recycled or upcycled materials, to further minimise waste. The use of minimalistic packaging can be used ensure reduction of waste. Lastly, consumers should be educated on the proper disposal of packaging materials 

In summary, while choosing the perfect packaging materials for their products, brands should consider environmentally friendly and recyclable materials that are disposable. This reduces waste and at the same time attracts customers. 

References: Ilias Avgeropoulos(2004) Marketing Planning power point , Kotler (2000) Marketing Management, Dr. Bartholomew Johnson Sebbeh(2021) The Impact Of FOOD PACKAGING ON THE ENVIRONMENT AND WAYS OF MANAGINGWASTES IN SELECTED GHANAIAN COMMUNITIES